Trading Profile: Bazaarvoice, Inc. operates as a network that connects brands and retailers to the voices of people where they shop. It provides its solutions through Bazaarvoice conversations platform, a Software as a Service platform, which enables clients to capture, manage, and display online consumer-generated content, including ratings and reviews, questions and answers, videos, long-format narratives, syndication, product sampling, seller ratings, intelligence, workbench analytics, applications for Facebook, and third-party developer application programming interface, as well as other forms of consumer-generated content that are used by clients in various applications comprising online and mobile-optimized Websites, mobile applications, social networks, in-store kiosks, physical in-store displays, printed flyers, email, and other forms of online and offline media. The company also offers Bazaarvoice connections solutions, which include BrandAnswers that enables brands to interact directly with consumers on retail Websites within the network to answer questions and provide suggestions on alternative products; and Review Response, which enables brands to interact with consumers by responding to reviews posted on retail Websites. In addition, it offers Bazaarvoice Local for gathering and promoting reviews of local services; Bazaarvoice Curations that pulls in content from various social platforms, including Instagram, Facebook, and Twitter; and Bazaarvoice media solution, which sells advertising on behalf of retailers, brands, and agencies, as well as provides capabilities that incorporate consumers’ authentic in advertising campaigns. The company serves retail, consumer products, travel and leisure, technology, telecommunications, financial services, healthcare, and automotive industries. It operates in the United States, the United Kingdom, France, Germany, the Netherlands, Sweden, Singapore, and Australia. The company was founded in 2005 and is headquartered in Austin, Texas.