Trading Profile: WPP plc, together with its subsidiaries, offers various communications services worldwide. The companyÂ’s Advertising and Media Investment Management segment engages in the planning and creation of marketing and branding campaigns; and design and production of advertisements for various media, including television, cable, the Internet, radio, magazines, and newspapers, as well as outdoor locations, such as billboards. This segment has capabilities in business science, consumer insight, communications and media planning implementation, interactions, content development, and sports and entertainment marketing. Its Consumer Insight segment offers strategic market studies, brand positioning and equity research, customer satisfaction surveys, product development, international research and advanced modeling services; online consumer panel access for tracking and ad hoc studies; and advertising research, including pre-testing, tracking, and sales modeling. The companyÂ’s Public Relations and Public Affairs segment advices clients, who are seeking to communicate with consumers, governments, and/or the business and financial communities. This segment also involves in corporate, financial and marketing communications, crisis management, reputation management, public affairs, and government lobbying activities. Its Branding and Identity, Healthcare, and Specialist Communications segment engages in various activities, which include branding and identity; healthcare communications; and direct digital, promotional, and relationship marketing. This segment also offers specialist communications services, including custom media, demographic and sector marketing, sports marketing, and media and film production services, as well as event/face-to-face, foodservice, youth, and real estate marketing services. WPP was founded in 1971 and is based in Dublin, Ireland.