Coca-Cola (KO) has rolled out a global visual identity overhaul that leans on AI powered design tools, aiming to tighten brand recognition, support premium positioning, and improve marketing efficiency across more than 200 markets. See our latest analysis for Coca-Cola. The new brand system lands at a time when Coca-Cola’s 30-day share price return of 3.44% and 90-day share price return of 9.93% sit alongside a 1-year total shareholder return of 20.52% and 5-year total shareholder return of...

Hacking gang Anubis claimed credit on Tuesday for ‌an attack on Coca-Cola-owned dairy company ‌fairlife, threatening to publish stolen data unless it received an ​unspecified ransom. The group made the claim on its dark web site, saying it had stolen 1 terabyte of data from fairlife. Coca-Cola did not ‌immediately respond to ⁠a request for comment, and the hackers did not immediately return a ⁠message.

Coca-Cola has had an impressive run over the past six months as its shares have beaten the S&P 500 by 5.5%. The stock now trades at $82.04, marking a 13.9% gain. This was partly due to its solid quarterly results, and the run-up might have investors contemplating their next move.

Limited-time-offers (LTOs) bring consumers back to stores they may not have visited in a while and in rare cases, they may get a shopper to go someplace they rarely, or never, visit. In other cases, an LTO simply gets a customer to spend more than they otherwise might have. Starbucks, for example, ...

The things that look permanent are usually the ones getting worked on hardest. You just don't see the scaffolding until it comes down. Think about the objects that haven't changed in your lifetime. The stop sign. The three-pronged plug. The red can sitting in a cooler at a gas station in a country ...